Are you tired of pushing initiatives that fade the moment you step away? Learn the difference between simple "buy-in" and achieving "critical mass"—the sufficient number of people who make adoption self-sustaining and irreversible.
In this conversation, Kurtis and Lorna leverage concepts like The Tipping Point (Malcolm Gladwell) to reveal why achieving just 10-30% adoption can be the key to lasting organizational change. Discover the vital role of superhubs (individuals with high relational capital) and how to strategically plant seeds among key influencers.
Leaders will learn actionable steps to:
- Rethink Influence: Focus energy on the right people to create a "snowball effect."
- Build Lead Teams: Create internal learning groups that communicate purpose and drive momentum.
- Practice Distributed Leadership: Ensure organizational health by not relying on the same voices for every change effort.
Connected Resource:
Establishing Critical Mass - Planning Organizer - Thought organizer for leaders to reflect on upcoming initiatives or shifts for the organization, why it is a critical move for our organizer and who are the 3-4 people I need to bring onboard to help establish critical mass, essential for moving forward as a collaborative team.
Released October 29, 2026
Connect with Kurtis Hewson
Twitter/X @hewsonk27
Connect with Lorna Hewson
Twitter/X @LornaHewson