Does your team know why they are meeting? Without a crystal-clear purpose, your most valued resource—time—is wasted, leading to frustration and unfocused conversations.
In this conversation, Kurtis and Lorna reveal why clarifying purpose is the single most important step in effective team leadership. We break down the science behind consistent communication (repeating the 'why' 5-10+ times) and how to ensure new team members are always aligned with your strategic direction.
Leaders will learn actionable strategies to:
- Establish Purpose Collectively: Move beyond top-down mandates to create shared buy-in and ownership.
- Design Focused Structures: Use clear agendas, dedicated purpose boxes in all communication, and visual posters to keep the 'why' always upfront.
- Communicate Strategically: Extend your purpose clarity to your community (PTA, newsletters) for widespread understanding and support.
Released November 5, 2026
Connect with Kurtis Hewson
Twitter/X @hewsonk27
Connect with Lorna Hewson
Twitter/X @LornaHewson